Showing posts with label Symbolism. Show all posts
Showing posts with label Symbolism. Show all posts

Tuesday, 20 March 2012

Against convention... conflicting associations

Which is salt and which is pepper?


Associations for salt shakers:
  • white/light
  • single hole
Associations for pepper shakers:
  • colours are generally the same as the salt shaker or darker
  • more than one hole
Which is the stronger association? Which would you go for?