Thursday, 18 October 2012

Websites for locations should provide postcodes/zip codes

It has been the case since online maps have existed; if a website relates to a physical location it should give, and make it very easy to find, the postcode or zip code. Yes directions, local maps, and direct links to your chosen map application can be helpful. But, the postcode should always be there. A UI should not force a perceived optimal strategy on uses. Proving the postcode supports flexibility, allowing users to use different tools and techniques, or to get different information to what the website is providing. As an example if someone is trying to use their sat nav to find your hotel in the middle of the night and are lost, all they will want us your postcode, not bespoke directions from the nearest airport.